“IT’S AN INDUSTRY THAT MAKES A MONUMENTAL DIFFERENCE WHEN
IT COMES TO INFRASTRUCTURE, THE ENVIRONMENT AND PUBLIC HEALTH. WE ARE AN INVISIBLE GIANT!”
For manufacturers and technology providers in the niche trenchless industry, properly communicating the value of trenchless solutions and touting your products through targeted marketing is key – it’s also Amana Arayan’s forte.
As marketing manager at LMK Technologies (LMK). Arayan has spent the past eight years in the industry implementing marketing campaigns and developing new ways to connect product with customer for the Ottawa, Illinois-based lateral rehabilitation company. She brings a singular skillset to her position, separate from the engineering perspective of her colleagues, that has allowed LMK to grow its brand recognition in the marketplace. She’s also taken the opportunity to go beyond her job at LMK and become fully engrained in the industry through her volunteer work with organizations like NASTT and NASSCO.
“Our industry has a huge impact on the daily lives of so many people, most without realizing it,” she says. “Although this is a dynamic and competitive field, everyone is working toward the common goal of minimizing the global footprint of this industry while discovering the next big idea in innovation.”